Today it is so much easier -- Twitter, Facebook, LinkedIn, Google+ -- to spread the word. It is still important to remember that the quality of the message you are putting out is accurate and important. In today's too-much-informatio-climate, it is essential that your words hit a chord with the reader. They don't have time to waste reading what they already know.
As I go deeper and deeper into my marketing plan, I'm reminded that as always plans have to be revised, adjusted and added to as new ideas present themselves. For instance, I had a day planned to visit bookstores on the Cape but when the opportunity came to participate in the Boston Book Festival, I happily revised my schedule. I find that every time I talk to people about "Female Adventurers" someone will suggest a person to contact or a venue for a book talk. These added to social media are what marketing is about.